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  • Archive for the ‘Social Media’ Category

    Free Backlinks From Quassia

    Tuesday, May 27th, 2008

    You really have to be on the ball to keep up with the latest in social sites. Right now a lot of stuff is happening. I was recommended this site called Quassia and its a revenue sharing 2.0 site. I am just getting into it but it drives traffic and it is good to get in on these things early. Here is what they say about themselves:

    Qassia is fantastic because you get credit for sharing your intelligence. The more credit you earn, the better your websites will rank. And you get a backlink to your website for every intel you add - only Qassia gives you unlimited quality backlinks.

    Last but not least, Qassia also has the best ad revenue sharing system on the Internet, so in effect you get paid for promoting your websites. Qassia rocks!

    The more people join Qassia, the more everyone will benefit, so give Qassia a spin. Signing up takes less than a minute, so you’ve got nothing to lose. See ya around!

    I may post a review of Quassia in the next couple days but until then you can use my Quassia Sigup link and try it out for yourself.

    A Week In Social Media: 12 Articles You Shouldn’t Have Missed

    Monday, February 18th, 2008

    There are so many blog posts about social media marketing every day it is not easy to keep up. I consider keeping up with industry blogs as part of my job and I spend a great deal of time early in the morning reading blogs and forums while I work.

    Right to the point, there were enough good social media marketing articles last week for me to make an entire post listing them, and I guarantee you will get something from each of these posts if you are interested in social media.

    1. How To Write Posts That Set StumbleUpon on Fire Here is an absolutely great post by Skellie over at ProBlogger. There are some good gems in here if you are using SU in your marketing efforts.

    2. 10 Qualities A Social Media Marketer Should Have - With his first of two entries on the weekly top list, Esteban outlines 10 qualities any social media marketer should have.

    3. How To Use Yahoo! Answers Part 3 - Part 3 of a great series on how to leverage Yahoo! Answers for traffic and exposure.

    4. Social Media Pitfalls - 5 Lessons Learned -Jordan Kasteler shows us 5 Social Media Pitfalls including abusing self promotion and not considering submission timing. Jordan has it right when he says “karma comes full circle when it comes to social networking”

    5. Social Media - 6 New Friend Acquisition Strategies - Jeff Quip teaches us how to evolve with the social media sites to attain more friends, as they evolve into better sites.

    6. 10 Simple Tips to StumbleUpon Success (That I Wish Someone Had Told Me About) - 10 more solid StumbleUpon tips.

    7. Diggbait, Linkbait, Flagship Content and Authority - Chris Garrett explains bookmarkable vs. authority content and much more in this in-depth post.

    8. Building Relationships - 10 Ways To Get The Most Out of Social Networking Sites - “Have a clear purpose” and “Don’t follow the leader” are among these top 10 tips to getting more out of your social networking sites from Lifehack.org

    9. 9 Tips for Planning a Social Media Marketing Campaign - Esteban teaches you how to set real goals, set targeted people and define your strategy for planning a social media marketing campaign.

    10. The Inconvenient Truth About Social Media Marketing - Aaron Wall on why social media traffic doesn’t convert, and also when it can work for you.

    11. The Ten Commandments of New Social Media - Meet the ten commandments of new social media - my favorite ones are “thou shalt particiapate in the conversation” an “Thou shalt not snivel”.

    12. StumbleUpon SEO Haters Don’t Know They’re SEO’s - An interesting article comparing search engines to stumble upon.

    There you have it. I’m sure there are some I’m missing but these were the ones that stood out to me. If I have missed a great social media article from last week feel free to post it in the comments.

    Ready Aim Wired!

    Thursday, December 20th, 2007

    Time and time again, we hear fantastic stories about kitchen table
    marketers doing some really cool things online, making money hand
    over fist, like we never could have imagined…

    It just goes to show you that success doesn’t have to come from
    association in those stuffy– almost “clicky” inner circles…

    In fact…

    There’s this college kid up in Canada (we won’t hold that against
    him) that had been hiding out under the radar, quietly profiting
    like mad from MySpace.

    He was doing so many new things that nobody else had heard of; and
    his skills for generating hordes of targeted leads actually caught
    the attention of Yanik Silver.

    Next thing you know, Steve is a guest speaker at Yanik’s
    Underground Seminar. The topic? MySpace Marketing.

    But this was way different than anything you’ve ever heard anywhere
    before…

    This kid’s incredibly crafty techniques and other social marketing
    methods are cutting edge and can turn you into a profitable online
    machine…

    The kid’s name… Steve Iser… And he is on the forefront of Social
    Marketing.

    And now, Steve is bringing you the exact same techniques and
    methods that he and his students have been using to generate an
    army of targeted leads, server crushing loads of traffic, and
    better yet… an unstoppable flood of sales.

    If you think you know what MySpace marketing is about… forget it.
    Steve will light your mind on fire with the stuff that he brings to
    the table.

    You have to see it for yourself to get the RAW Truth on profiting
    from Social Marketing with Steve’s brand new course,
    Ready.Aim.Wired…

    ==> Ready, Aim, Wired!

    Kyle

    ==> Check out the goods here.

    Jackass 2.5 to Be Distributed Online With a Paid Ad Revenue Model

    Thursday, December 13th, 2007

    Jackass 2.5 Online
    Paramount Pictures and MTV Networks have announced that Jackass 2.5 will be released online - and will be totally free. The movie will be played for free at http://www.blockbuster.jackassworld.com from December 19th - December 31st, where it will only be sold as a DVD. The DVD will be available on boxing day.

    This is a very interesting move considering Jackass 2 was a major hit in the movie theaters. This is not like Radiohead sticking it to the record companies either, because this one is planned by the production company.

    This move by Paramount shows how badly Hollywood wants a piece of the online revenue stream. They plan to monetize Jackass 2.5 in at least 3 ways:
    1. Embedded ads online during the free movie
    2. After the free period charge for the movie on amazon and itunes
    3. DVD sales

    It will be interesting to see the revenue reports later on this venture. There is definitely a huge niche online that wants to see stunts like these. They are often the hottest videos on youtube, break or digg. If this is a success we are sure to see many more motion pictures come out online - as long as the money is right.

    “Facebook” Up For Word Of The Year

    Tuesday, December 11th, 2007

    The Merriam Webster dictionary has an annual “Word Of The Year” Contest. They pick a number of finalists, and allow the site users to vote for the top word of the year. This year, facebook is up for the honors.

    Facebook

    The nomination is a high indicator of the influence of social media and networking online has had in the last year.

    Past winners of the award were:
    2006 - “Truthiness” (Steven Colbert)

    2005 - “Integrity”

    2004 - “Blog”

    2003 - “Democracy”

    You can see the full list of 2007 nominees here.

    Quick and Easy Backlinks From Social Media Sites

    Monday, December 10th, 2007

    I decided to make a quick post on how beneficial I have found leveraging social media sites for hard backlinks. We all know how beneficial social media sites can be when launching a viral campaign or link baiting article. Social media sites are also useful for external links to your website too, as long as you do it right. I have tested again and again, and social media site backlinks are increasingly becoming more valuable in Google and other search engines.

    There are a few quick pointers you could use to quickly and easily get more backlinks from social media sites. The first thing to consider is whether your site is general enough to be listed in nearly all of the social news sites, or if it is a tight niche you are promoting and you want to keep the links relevant. Even if your article or site is a certain topic, don’t hesitate to still submit it to main social news sites. A link from Propeller, Digg and a myspace blog does more than you’d think it would, as generic as those sites are. I’d suggest heading over to check out over 80 social news sites by niche that was just updated yesterday by SquareOak.com for a very helpful and fresh list of social media sites.

    The next thing you want to make sure is that you use your anchor text where possible on all of these social media sites. Whether it be a profile page, a bookmarklet page, or a submit page, this next step is very important. Since these social media sites have thousands and thousands of new pages a day, a large number of the pages sometimes don’t get indexed. For instance an example submit page for Digg would be here . A page like this may or may not get indexed, and especially may not if it doesn’t get hot on a particular site. This is why you will have to manually take care of the indexing.

    This also goes for any other site submit page, or blog page (blogger, myspace, wordpress, squidoo, etc.) Just because you add your backlink doesn’t mean you will get credit for it. You need to make sure that the page your link is on is also indexed in all the major engines. There are multiple ways you could make sure these are indexed properly. One way of course is to interlink blogrolls and social networks with each other, and already indexed sites and pages in your existing network. Another quick way would be to use something like bookmarking demon or QUIT index tool to quickly get your authority sub pages indexed. In turn, your sites will get credit from the authority social news sites.

    With so many social bookmarking and networking sites popping up everyday, there is an ever increasing opportunity for webmasters to gain powerful and related links quickly, easily and free. The days of submitting a PR to prweb.com and ezinearticles.com and hoping for the best are coming to an end - and the world of web 2.0 is quickly opening doors for more advanced search engine optimization techniques and methods.

    “It’s Our Job To Watch Youtube”

    Friday, November 9th, 2007

    This is what the NYPD supposedly said according to Camron in the intro of his new album. Now, in Camron’s comeback mixtape album, he claims the police stopped him and asked him about whether or not the beef between him and 50 was real. Camron said he lands in Newark (yes he flys commercial) a week later and greeted by the NYPD again. This time they had questions about Camron’s comments on youtube saying “It’s going to be a hot summer”.

    He said it went down like this:

    Police: “We’ve seen you on youtube”

    Camron: “Yo why you watchin youtube? Why you all up on youtube?”

    Police: “It’s our job to be on youtube”

    It looks like nobody is safe from what they say on the internet’s 3rd most popular website when it comes to their privacy. It sure seems that way when, as Camron puts it “raps version of the WWF beef” starts getting serious attention from the NYPD.

    The 23 Types of Social Media Users

    Tuesday, November 6th, 2007

    Ever wondered just who uses social media sites? Here are the 23 types of social media users - Which one are you?

    The Super User
    – The Super User is a person who has a lot of pull on any given site. They have a ton of friends and fans and for this reason whatever they bookmark or submit gets lots of views and votes. It is no coincidence you see the same usernames repeating over and over on Digg’s homepage. The Super User takes pride in the fact that they are a Super User. Some have ulterior motives, but to most it’s like a game to them.

    The Active User – This user is really active on any given site - they submit a lot, vote and comment a lot. They may always remain just an active user or eventually evolve into a ‘Super User’.

    The Greedy Webmaster
    – This webmaster will sign up for as many social networking sites as possible and submit their own stories. After that, they will submit some more of their own stuff, and then maybe some more. At no time will they stop to realize they are getting nowhere on social sites without being “social” and voting for other people, becoming involved in the site, and submitting content you think will be useful to the site.


    The Spammer
    – The spammer spams. They spam the comments, the submit sections, your private messages and Tom. They are a nuisance and inevitability going to be on any high traffic site. The Spammer is closely related to the ‘Greedy Webmaster’ and may also be a ‘Fake Hot Girl’

    The Skeptic – The skeptic is not so sure what you just said is right.

    Yep, they just looked it up on Wikipedia and proved your ass wrong.

    The Hater – This person has pent up rage. They probably are either some immature kid or the type of person that has never acted out in real life. They may be constantly trying to please other people (spouse, boss) and behind the username of a youtube account their true feelings come out. Whether it be your race, your looks, your intelligence, or your mom – they will make it known they think it SUCKS.

    The O.G – The O.G remembers how the site “used to be”, before the ‘Noobs’ and ‘Spammers’ ruined things. They often let you know in the comment section that they are reminiscing of a better time when the site didn’t “suck”.


    The Lurker
    – The lurker does not usually sign up for any given site, or may sign up but never actually participate in anyway. The lurker uses social media sites for their own benefit or entertainment. They are similar to the ‘Average Joes’ in terms of their visiting frequency and may also be an ‘Avid Learner’.

    The Helpful Stranger – The Helpful Stranger is a nice person and loves helping other people. Most of the people they help they never have or will see in real life, but they are experienced with wisdom and like to share it. Helpful Strangers often become ‘Super Users’ because of the reputations they build.


    The Multi-User/The Gamer
    – This person is almost guaranteed to also be a ‘Spammer’ or a ‘Greedy Webmaster’. They will either use a bot or manually make as many accounts as they can in order to game the social media sites. If submitting their own content is not working out you can usually see them selling off their services in any of the popular webmaster forums for dirt cheap. The Gamer will use various different techniques, but is often also a ‘Fake Hot Girl’.

    The Smart Webmaster – The smart webmaster gets it. They may be an ‘Average Joe’, ‘Active Member’ or even ‘Super User’ but they understand social media optimization. They understand how to link bait for specific niched sites. They know how to use second tier social bookmarking sites to leverage first tier ones. They know it takes being social and building quality content to strive on social media sites - and they do it often to cash in big time.

    The Fake Hot Girl – Old as the internet, the Fake Hot Girl is primarily a marketing tool for ‘The Gamers’ and ‘The Spammers’. It has been largely popularized by Myspace spammers in recent history. Beware of her lures to join her on webcam or sign up for a free ipod.

    The Clueless Webmaster – This person is a webmaster who is either very old school or just plain bad. They know they see posts on the forums about stumbleupon, digg and delicious, but they don’t understand how the sites work. You’ll often see them submitting sites that will have no chance of getting hot and even paying ‘The Gamers’ to make it hot and thus getting their site banned. (No matter how many accounts you’ve got going, your proxy site is NOT going to last) They may also ask for votes weeks after their stories have been submitted, again not understanding the concept of “hot stories”. The Clueless Webmaster may evolve into any other social media type or simply give up.

    The Rick Roller – This user is just an ass. He will post links with either no description or false descriptions in comments that links to something gross or stupid. Like the infamous rick roll video, and much, much worse. Remember when kids used to play nicky nicky nine door? This is pretty much the online equivalent but worse because instead of nothing you get something you never wanted.

    The Avid Learner – The AL is knowledge hungry. They love self help articles, how to’s, and cool science. The Avid Learner is also typically an ‘Active User’ at more tech based sites like Digg.

    The Staff – The Staff, who are patrolling any major social media site, are there largely to combat ‘The Spammers’ and ‘The Gamers’

    The Know-it-All – The know-it-all thinks they know everything about every subject. And they want you to know it.

    The Wannabe – They use the site’s lingo, trying to fit in the community with witty comments, yet never seems to make the cut with site regulars.

    The Noob – They are new and don’t know how the site works yet. Many Noobs will not stick around if they can’t figure the site out fast enough which is a prime reason a web 2.0 site needs to have superb usability. A Noob may move on to another site or progress into an ‘Average Joe’, ‘Hater’, ‘Skeptic’, or other similar user.

    The Average Joe – On the site recreationally, just to pass time whether screwing around at work or school or on their spare time. The Average Joe does not typically submit a ton of stories or sites but instead uses the site for their own entertainment. Once in a while, the Average Joe may comment and get involved on something they are passionate about on a lively discussion. Otherwise they pretty much go about their business, adding friends now and again and checking in a few times per week. The Average Joe is the most common of all users.

    The Shocked Stay At Home Mom – The SSAHM is a mother or father who was dusting off the computer when something disturbing catches their eye. In general the SSAHM is not computer savvy and has no idea how vulgar the net is. They will proceed to sign up an account just to voice their outrage at the things being shown or said and how they can’t believe that such horrible content is allowed on the internet. After a SSAHM’s outrage they will sometimes search out similar content on the site to voice their concern until they come to the sad realization that there is no end. The next step is usually banning of such said web or anything similar for their kids, and possibly the internet all together.

    The 13 Year Old Supposed To Be Doing Homework
    – BLAH BALH DSLFKJ!!! BRITNEY SPEARS IS OLD! Yeah, that’s them. Many times also a ‘Hater’ and thrilled at the reactions they can pull out of people with simple text.

    The Moron
    – You don’t know if they are really as stupid as they sound or just acting stupid. Then you realize that there are way too many of them to be acting. You can find the DA roaming around every social site although they do like to populate Yahoo Answers and Youtube in flocks.

    Myspace Big Wigs Get a Big Raise

    Thursday, October 18th, 2007

    Myspace executives Chris DeWolfe and Tom Anderson have just signed 2 year contract extensions with Myspace.com. The two will continue their current roles in the company. Each contract is reportedly worth $15 Million over the 2 years.

    Million Dollar Smile

    The annual rate is just below the roughly $8 Million dollars a year CEO Rupert Murdoch receives on salary from the site. Peter Chernin the president, and Murdoch, however, both received nearly $30 Million after all stock options.

    The LA Times also reports a rumor that DeWolfe and Anderson were seeking as much as $50 Million each over the two years, but got much less then their expectations.

    The Sydney Morning Herald reports that the reason they didn’t get what they were looking for is because of Facebook’s continued momentum in the social networking scene.

    Take That Facebook!

    Thursday, September 27th, 2007

    With the anticipation of Myspace’s new design and features, many of the top social media commentators have wondered if it will rival facebook in the one area facebook has dominated them - usability. Everyone knows Rupert Murdoch is no slouch and that he would not let Facebook catch up to him without a fight. What did Myspace do? Like one of my favorite long time authors Tony Robbins says “They took massive action”.

    Myspace is the king of social networks, the biggest, the most recognized, but the one thing they lacked was a clean design. In my opinion this has been partially fixed now. In fact, when you login now it really looks a lot like Facebook.

    And what’s that new feature you say? “Friend’s Updates”. Yes, Facebook’s famous feature ripped. Well I guess that’s just how it goes in the wild wild west.

    Here are a few key points about Myspace’s new design.

    * More Web 2.0, rounded corners, sleek design

    * Much more user-friendly

    * Feed of updated “Friend’s Status”, very similar to Facebook’s friend status feature

    * New navigation with smaller links and new icons for each link - very easy to browse

    Time will tell what the user reaction will be to the design switch. In my opinion, it will be very positive all around. Individuals can still design their profiles as they please, but the actual site is much cleaner and more organized. Myspace also seems to be really pushing their profile editor, in two huge banners on the homepage. At last check the editor was down. One great idea Myspace uses that is smart for any large site that has repeat visitors - they allow the user to go back to the old template, what they are “used to” anytime they want. Having situations where “everybody wins” will always help maintain your loyal users.